OVERVIEW
Allianz, a trusted security company, approached me to enhance their brand image through a rebranding project. Targeting homeowners, business owners, and decision-makers who prioritize security, the rebranding aimed to convey trust, reliability, modernity, and effective security solutions. While retaining the existing logotype, adjustments were made to the color palette, incorporating a broader range of colors to evoke warmth, professionalism, freshness, and innovation. Illustration characters and geometric shapes were introduced to bring liveliness and playfulness to the brand. The successful rebranding elevated Allianz's brand image, positioning them as a leading security services provider.
